Company
Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency
Growth
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.
Build a connected and compliant stack with OpenGDPR
Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.
The role of mobile app data in driving revenue
3 eCommerce marketing trends sure to rule ShopTalk 2018
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.
mParticle Product
Button partnership
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
What GDPR means for data-driven marketing
Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.
5 marketing attribution tips for eCommerce
Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.
Make audience data actionable with AudienceSync A/B testing
mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Power your mobile financial services strategy
With the rise of mobile financial services, traditional financial companies have to change the way they approach modern customers or face failure.
Announcing our integration with Google Cloud Storage
The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
Why identity matching is broken, and how to resolve it
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
Security manifesto from mParticle’s CISO
We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.
14 eCommerce audiences marketers need to succeed
Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.
How The GDPR Will Transform Marketing
New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
15 questions to evaluate CDP data preparation capabilities
Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.
Tag managers vs CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
Engineering
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Salesforce partnership
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
What CMOs need to know about data governance
For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
CDP ROI: Risk management
This blog is part three of a five-part series detailing how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.
Bring your customer journeys to life
Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
The future of mobile app design
The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Inside Gilt's mobile marketing strategy
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.