Deliver the content and offers that capture your viewers’ attention
mParticle enables you to deliver real-time personalized content across every screen from web to mobile to connected TV.
Deliver hyper-personalized content in the moment.
- 01Deliver personalized content across all screens
Tailor content recommendations and boost engagement and conversion using a complete history of every visitor’s interactions across all of your digital properties, while remaining VPPA compliant.
- 02Convert visitors into paying customers
Easily drive more trials and subscriptions. Convert more visitors into paying customers by visualizing and optimizing the customer journey, targeting people likely to convert and decreasing your reliance on paid acquisition.
- 03Improve ad yields
Easily and flexibly create any audience segment you can articulate, and use those segments to deliver more targeted campaigns on behalf of your clients.
- 04Stream video heartbeat data
Stream your video playback data in real time to all of your measurement services without heavy implementation process or degrading the user experience.
Designed for multi-channel consumer brands.
Sync your customer data in real time across all screens, channels, and devices
Get the right data into the right system in real time, and make sure you always deliver targeted content and offers in the moments that matter.
- Native data collection
- Real-time event streaming
- Data quality protections
- Data governance and compliance
- Observability, notifications, and alerts
Capture and unify all user interactions across all channels into an intelligent customer 360º
Create as continuous customer 360º that unifies all interactions across all channels into an up-to-the-second, high fidelity view of your customer.
- Flexible identity resolution
- Probabilistic matching
- Householding
- Predictive attributes
- Calculated attributes
Create and deliver personalized and adaptive content experiences
mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring that you can always connect with your customer, across any channel, in real time.
- Custom Audience Builder
- Audience Journey Sequences
- Actionable Customer Insights
- Predictive Audiences
- Multivariate Audience Splits
Uncover and optimize key moments in the customer journey
Transform your customer data into intuitive visualizations of the customer journey for better insights and improved understanding of the customer experience. Identify where there may be new opportunities to improve conversion.
- Customer journey analytics
- Multipath funnel analysis
- User cohort analysis
- Audience insights
- Dashboards and reporting
Predict what content your customers want next
Predict and deliver the most relevant content that each of your customers want based on their engagement, preferences, account settings, and more.
- Propensity scoring
- Churn prevention
- Look-alike modeling
- Uplift analysis
- Regression testing
Maintain compliance with VPPA, GDPR, and all other industry and local regulations
Our governance capabilities make it simple to ensure 100% compliance with all regulations to respect your customers’ privacy rights and keep the business out of trouble.
- Flexible identity resolution
- Data filters
- Data forwarding rules
- DSR forwarding
- Customizable user access controls
See the platform in action.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.
Over 300+ integrations go deeper and deliver more.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
