Growth

What Is a Conversions API, and Why Marketers Need It Now

Part Eight: Buying a CDP Today

Part Seven: CDP 2.0 and Zero-Waste

Part Six: CDPs Everywhere

Part Five: The Hidden Cost of Warehouse-Native

Part Four: Composable Gets Conflated

Part Three: Zero-Copy as a Data Strategy—The Role of Data Quality and Governance

Part Two: The Rise of the Cloud Data Warehouse

Part One: CDP 1.0—Moving bits

Introduction: CDP 2.0—Why Zero-Waste Is Now

Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns

How onX accelerated marketing campaigns with mParticle's AI engine

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

Evaluating an Enterprise CDP? Consider these five critical requirements.

How Lulo Bank improved customer onboarding with actionable customer insights

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

Navigating the CDP Noise: It’s time to move beyond dumb pipes

Navigating the CDP Noise: Composable sleight of hand

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

4 ways to improve personalization programs with insights from the data warehouse

How the Wall Street Journal increases the value of their first-party data with AI

How SoFi powers personalized email campaigns with high-quality customer data

The Future of CDPs: Packaged and Composable

How Klarna empowers 25+ teams across the organization with better customer data

How the New York Post tripled campaign conversions for its premium sports membership

Maximize the ROI of your MarTech stack with this six-step checklist

How ChowNow improved data quality throughout their MarTech stack

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

Intercom vs. Zendesk: Comparing features, integrations, and pricing

CDPs: Streaming vs batch?

What is identity resolution and how does it work?

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

Four key differences between Google Analytics Universal Analytics and GA4

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

How to use first-party data for programmatic advertising

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

How HBO Max launched personalized reengagement campaigns

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

Google Tag Manager vs Google Analytics: What Are the Key Differences?

How does Google Tag Manager work?

How to improve ROAS with predictive advertising

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

How to use your customer data to predict customer churn

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

How ivee built a universal source of truth for customer data

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

What’s the difference between predictive vs. prescriptive analytics?

How to assess your organization's customer data maturity

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

Transform customer data into predictive insights with an AI CDP

How to use data to deliver a personalized customer experience

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

What is customer journey management, and how can you get started?

CDP vs. MDM: What’s the difference and which one should you use?

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

How is mParticle different from other Customer Data Platforms?

MAU Vegas 2022: Everything you need to know

Unifying online and offline data to create a connected customer experience

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

What is Data Chaos? And how to solve it

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

Deliver more responsible experiences and comply with Gambling Commission regulations

Are voice assistant apps the future of customer engagement?

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

How to build a data-driven culture

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

Avoiding the identity resolution trap

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

Ideal customer profiles are no longer enough

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

How BD myShopi improved personalization while protecting consumer data privacy

3 Tips on Growing a Startup from Nick Warner at Route

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder

Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery

How to prepare for your Customer Data Platform implementation

Three mobile campaigns that quickly grab consumer attention

Verbessert den Customer Lifecycle deiner mobilen App

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

6 tips for building a Customer Data Platform tracking plan

Probabilistic vs deterministic: Which method should you be using for identity resolution?

How to leverage user data to improve customer service

How to set up your Customer Data Platform team

Where should you be building your audience segments?

How to manage data across your tech stack based on customer consent

How to support your behavioral marketing strategy with a Customer Data Platform

Data-informed Decision Making: What does it mean, and should you be doing it?

What is a Customer Data Platform?

Avoiding the growth trap

Why real-time data processing matters

Modernize your audience segmentation strategy

Customer acquisition and retention: Which should you focus on?

What is first-party data?