Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

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SDK management

Engineering

How to implement an mParticle data plan in an eCommerce app

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Data engineering

How EPIX leverages mParticle to simplify data collection and unlock use cases

Engineering

What is Gatsby?

Engineering

Capture page navigation events in a React Application

Engineering

Track User Events in Single-Page Applications

covid 19 financial services

Growth

COVID's impact on the financial services industry

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

how to improve mobile app performance

Engineering

Improve mobile app performance with SDK abstraction

data planning command line interface

Webinars

Ensure proper event collection at run time

data quality developer tools

Webinars

Data quality management for developers

event collection

Engineering

Smartype: Proper event collection at run time

Webinars

Live Customer Data Platform Demo and Q&A

Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

Jetblue mobile

Engineering

How JetBlue improved their mobile customer experience

how to measure video performance

mParticle Product

Measure video performance with Media SDK

Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

website sdk

mParticle Product

Support for self-hosting and module bundler

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Engineering

Get ready for iOS 12

ios app extensions

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

mParticle Product

mParticle announces single SDK OTT streaming

How to avoid the SDK tax

Engineering

How to avoid the SDK tax

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

mParticle Product

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

mParticle Product

Expanding data collection capabilities with Xbox SDK

mParticle Product

Adjust partnership

mParticle Product

Button partnership

5 tips for integrating SDKs the right way

Engineering

5 tips for integrating SDKs the right way

Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

Engineering

Introducing Support for Cordova on Android and iOS

Engineering

Introducing support for Unity on Android and iOS

mParticle Product

Introducing support for React Native

Engineering

Make the right mobile architecture decisions

Engineering

Behind the script: Building a Roku SDK

Growth

4 Key mobile metrics: Become your team’s mobile hero

mParticle Product

How much does your SDK weigh, mParticle?

mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

ios hybrid

Engineering

How to use native iOS and Android services in your hybrid app

Engineering

Choosing the right SDK for your mobile app

Engineering

The problem with app updates: Communication breakdown

Engineering

Which mobile SDK should I put in my app?

Engineering

Preparing for iOS 9 – NSURLSession

Engineering

SDKs for mobile marketers 101

Engineering

Instrument your mobile app with Swift and mParticle

mParticle Product

Why webhooks aren’t enough for rapid deployment

Engineering

How to improve data control with SDK consolidation