Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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mParticle Product
Build customer trust with the mParticle Didomi integration
Growth
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
Press Releases
mParticle announces new custom access roles API to enhance security of customer data
mParticle’s security posture protects client data from ever-evolving threats
Turn data privacy into a competitive advantage with mParticle
Data Subject Erasure Requests, made easy
Deliver more responsible experiences and comply with Gambling Commission regulations
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Engineering
How to implement an mParticle data plan in an eCommerce app
When to use a data lake vs data warehouse
How to assemble a cross-functional data quality team
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
Aligning with Apple’s AppTracking Transparency Requirements
Get ready for Apple’s App Tracking Transparency Framework
Customer acquisition and retention: Which should you focus on?
CDP vs Data Warehouse: What's the difference?
How a CDP supports customer data security
Introducing Data Localization from mParticle
CCPA Compliance with mParticle
New platform features: Data infrastructure, quality, governance, and personalization streamlined
How JetBlue improved their mobile customer experience
When identity resolution goes wrong
Consumer finance data management with a CDP
How to embed trust in the customer journey
Validity: The fifth V of Big Data
Company
These 4 mobile ad-tech companies are banding together on standards for GDPR
Customer data fundamentals: Security and privacy
mParticle and GDPR compliance
Get ready for GDPR with our new suite of capabilities
Location services best practices
Build a connected and compliant stack with OpenGDPR
Identity tech 101
Security manifesto from mParticle’s CISO
How The GDPR Will Transform Marketing
What CMOs need to know about data governance
How to find your mobile device identifiers
Multi-factor authentication (MFA) and single-sign on (SSO) support
The problem with app updates: Communication breakdown
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