Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Growth
Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns
How onX accelerated marketing campaigns with mParticle's AI engine
How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
Build Predictive Audiences with mParticle
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
4 ways to improve personalization programs with insights from the data warehouse
How Klarna empowers 25+ teams across the organization with better customer data
How the New York Post tripled campaign conversions for its premium sports membership
Press Releases
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
mParticle Product
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Supercharge your SMS campaigns with the mParticle Attentive integration
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
What’s the difference between predictive vs. prescriptive analytics?
How to assess your organization's customer data maturity
C&A adopts mParticle Customer Data Platform to power omnichannel customer experience
mParticle acquires Vidora, AI personalization platform for customer data
How to use data to deliver a personalized customer experience
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
Media Coverage
mParticle launches toolkit to help brands optimize cross-channel customer journeys
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
Company
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
Engineering
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
Power first-party advertising with mParticle's Yahoo! integration
Three mobile campaigns that quickly grab consumer attention
Probabilistic vs deterministic: Which method should you be using for identity resolution?
How to leverage user data to improve customer service
Personalize Support with mParticle and Zendesk
Get ready for Apple’s App Tracking Transparency Framework
Where should you be building your audience segments?
The value of a universal customer ID across your tech stack
Data enrichment and machine learning: Maximizing the value of your data insights
How to support your behavioral marketing strategy with a Customer Data Platform
Modernize your audience segmentation strategy
What is data orchestration
How to harness the power of a CDP for machine learning: Part 3
Data strategy
How to harness the power of a CDP for machine learning: Part 2
How to harness a CDP for machine learning: Part 1
Customer acquisition and retention: Which should you focus on?
CDPs vs. Data Lakes: What’s the difference, and can you use both?
A single customer view is not the goal (it's the result)
Webinars
Build a high quality customer data pipeline to accelerate growth
Seamless first- and third-party data enrichment
iOS 14, third-party cookies, and the future of data-driven marketing
3 ways to act on shifts in customer sentiment
Drive loyalty with mParticle and SessionM
Target with precision with Amazon Advertising
mParticle LiveRamp for Targeting
New platform features: Data infrastructure, quality, governance, and personalization streamlined
The difference between CDPs, DMPs, and CRMs
Omnichannel personalization with Profile API
Connect your Looker Data Actions to mParticle
When identity resolution goes wrong
Activity Overview and new Audience features
Data is a team sport: Q4 feature announcements
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Create personalized campaigns with Responsys
Integrations
Contextual experiences at scale with Cordial
CX
Connect to AccuWeather APIs and deliver relevant customer experiences
How Burger King swerved its way to 6MM loyal app users
Mayur Gupta on marketing as a growth engine
The rise of big data in retail
Improve products with AI and Machine Learning
Real-time marketing for modern brands
Guides
Real time, real results
A marketer’s guide to CDPs (behind the hype edition)
Introducing the Profile API for hyper-personalization at scale
Improve customer experiences with A/B testing
Lifetime Audiences and User Attribute Forwarding
Introducing Audience Download
Experiment across the customer journey
CDP use cases: Retail Banking
Customer Data Platform Use Cases Guide: Media
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
Customer Data Platform use cases: Travel
The new consumer marketing
Three Ways to leverage in-store QR codes
CDP vs. DMP: What’s the difference and which one should you use?
Real-time, contextual marketing, across every channel
Inside Overstock's Personalization Engine
One-to-one engagement powered by machine learning
Postmates' user experience testing platform
7 ways the top quick-serve restaurant apps engage their users
Overstock's machine learning personalization engine
Identity
How Overstock powers hyper-personalized web, email, and mobile engagement
3 ways to leverage audience A/B testing
Location services best practices
7 lessons marketers can learn from Game of Thrones
3 eCommerce marketing trends sure to rule ShopTalk 2018
Make audience data actionable with AudienceSync A/B testing
Power your mobile financial services strategy
14 eCommerce audiences marketers need to succeed
Customer data management in the connected era
Bring your customer journeys to life
Snapchat partnership with mParticle
Announcing our Feeds integration with Radar
How Venmo increased user engagement by 30%
Third-party segment insight
App marketing using audience targeting
Let’s talk about how mParticle can get your business ready to scale. Fast.
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