Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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mParticle Product
Build customer trust with the mParticle Didomi integration
mParticle releases enhanced support for Unified ID 2.0 (UID2)
Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration
Power personalized omni-channel promotions in Voucherify with customer insights in mParticle
Get more value out of your loyalty data with the mParticle Paytronix integration
Increase user engagement by 2.5x with the mParticle Livelike integration
Growth
Four key differences between Google Analytics Universal Analytics and GA4
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
Press Releases
mParticle Announces Support for AWS for Advertising & Marketing Initiative
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Supercharge your SMS campaigns with the mParticle Attentive integration
How does Google Tag Manager work?
Engineering
How does Azure work? An explanation of Microsoft’s cloud platform
How does Snowflake work? A simple explanation of the popular data warehouse
Accelerate your GA4 migration with the mParticle GA4 integration
Transform your customer journey management with mParticle Journey Builder
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
Company
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Power first-party advertising with mParticle's Yahoo! integration
Everything you need to know about data integrations
Aligning with Apple’s AppTracking Transparency Requirements
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
Simplify eCommerce Data Management with mParticle’s Shopify Integration
Personalize Support with mParticle and Zendesk
COVID's impact on the financial services industry
Introducing Developer Tools: Linting and CLI
Drive loyalty with mParticle and SessionM
LTR 19: Conference recap
Amplify 19: Conference Recap
Create personalized campaigns with Responsys
Integrations
What’s new at mParticle, December 2018
Cognetik and mParticle: Simplify mobile tags
Experiment across the customer journey
What’s new at mParticle, November 2018
What’s new at mParticle, October 2018
mParticle expands partnership with Facebook with event-level data integration
mParticle deepens Facebook integration
What’s new at mParticle, September 2018
What’s new at mParticle, August 2018
What’s new at mParticle, July 2018
Improve targeting with Google Customer Match
What’s new at mParticle, June 2018
What’s new at mParticle, May 2018
mParticle announces single SDK OTT streaming
Media Coverage
Drawbridge and mParticle announce partnership
Braze partnership
Amplitude partnership
Announcing our new integration with Salesforce Marketing Cloud
Create better product experiences with machine learning powered by Attractor and mParticle
Branch partnership
What’s new at mParticle, April 2018
Transform conversations into conversions with Instabot and mParticle
Reward customers in moments that matter with Kiip and mParticle
Analyze cross-channel campaign performance with Tenjin and mParticle
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
Power smarter advertising with Conversant and mParticle
Announcing mParticle’s integration with Mediasmart
Announcing our Integration with Skyhook
Zendesk partnership
What’s new at mParticle, February 2018
Partner Spotlight: Criteo
What’s new at mParticle, January 2018
Appsflyer partnership
Announcing our Integration with Adikteev
Improve Snapchat campaign measurement
Iterable partnership
Adjust partnership
Partner Spotlight: POSSIBLE Mobile
Urban Airship partnership
Leanplum partnership
Apptentive partnership
Sophisticated identity management made easy with IDSync
Tapad partnership
Button partnership
Announcing our integration with Google Cloud Storage
CDP ROI: Strategic value
Power identity-based marketing with AudienceSync
Salesforce partnership
Snapchat partnership with mParticle
Mixpanel partnership
Our latest Feeds integration with SendGrid is now live
Introducing support for React Native
Announcing our Feeds integration with Radar
Make the right mobile architecture decisions
Announcing our Feeds integration with Salesforce Marketing Cloud!
Inbound and outbound API enhancements
Announcing our integration with ironSource
Announcing our Amazon Mobile Analytics integration
Announcing our Millennial Media, Google Ads, and AppLift Integrations
Product Update – Services Page Redesign
The problem with app updates: Communication breakdown
Instrument your mobile app with Swift and mParticle
Why webhooks aren’t enough for rapid deployment
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