Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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Company
mParticle Q3 Product Innovations
Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation
mParticle rebrand: Turning customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
Welcome to the new mParticle
Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance
Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value
Press Releases
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem
Engineering
How we reduced our S3 spend by 65% with block-level compression
Growth
How NOVA Entertainment uncovered audience insights with a real-time customer data foundation
Videos
Build Predictive Audiences with mParticle
How Lulo Bank improved customer onboarding with actionable customer insights
mParticle Product
Turn customer journey insights into action with Indicative Segment Activation
Sweaty Betty partners with mParticle to future-proof their technology architecture
Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands
mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
mParticle launches Warehouse Sync to accelerate time to data value
How Klarna empowers 25+ teams across the organization with better customer data
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community
How ChowNow improved data quality throughout their MarTech stack
mParticle Announces Appointment of Tom Mendoza to Board of Directors
How HBO Max launched personalized reengagement campaigns
Media Coverage
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Marley Spoon invests in customer data platform
mParticle announces new custom access roles API to enhance security of customer data
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio
C&A adopts mParticle Customer Data Platform to power omnichannel customer experience
DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform
How is mParticle different from other Customer Data Platforms?
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Data Subject Erasure Requests, made easy
The Connected Awards 2022
Europas größte Sparplattform nutzt Kundendatenplattform von mParticle
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform
Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data
Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value
mParticle achieves AWS Travel and Hospitality Competency status
mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Awards
mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution
mParticle receives ISO 27001 certification and SOC 2 Type II attestation
mParticle named one of Inc. magazine’s Best Workplaces for 2019
7 companies that give staff paid time off when they get a puppy
18 East Coast companies to check out now
CDPs are only scratching the surface of their potential
Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners
Employers offer "pawternity" benefits to attract animal lovers
Everyone wants to be a CDP. Here's who is.
mParticle now supports Roku
Drawbridge and mParticle announce partnership
mParticle raises $17.5 million Series B
mParticle raises $35 million Series C
Meet the 26 trailblazers revolutionizing the field of marketing technology
mParticle receives Mobile Customer Experience Innovation award
mParticle raises $35 million and launches industry-first identity management suite
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
Integrations
Announcing the new Google Marketing Platform integration
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