Tag
Growth
What Is a Conversions API, and Why Marketers Need It Now
Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns
Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Four key differences between Google Analytics Universal Analytics and GA4
Zendesk vs. Salesforce: Which CRM is better for your marketing team?
CDP
How to run a complete CDP evaluation
Webinars
How Drybar is powering location-based marketing
Guides
Customer Data Platform Use Case Guide: Media
Media Coverage
What’s on the mind of some of NYC’s top marketers
All Resources
mPulse
A marketer’s guide to CDPs (behind the hype edition)
Data strategy
19 Marketing Technologists to Watch in 2019
The Straight Talk on CDPs
CDPs are only scratching the surface of their potential
Customer Data Platform use cases: Auto
CDP Deployment, part 1: Getting off to the right start
Everyone wants to be a CDP. Here's who is.
New report: Number of Customer Data Platforms doubled in the last year
Featured in Adexchanger: Marketing data’s third wave
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Meet the 26 trailblazers revolutionizing the field of marketing technology
Plan your digital evolution
CDP ROI: Operational efficiency
Videos
5 Essential components of the mobile marketing stack
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