Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

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Machine learning

delivering AI-Powered Precision in CTV

Growth

Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns

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Growth

How onX accelerated marketing campaigns with mParticle's AI engine

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Build Predictive Audiences with mParticle

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AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

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How the Wall Street Journal increases the value of their first-party data with AI

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How the New York Post tripled campaign conversions for its premium sports membership

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How to improve ROAS with predictive advertising

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How to use your customer data to predict customer churn

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What’s the difference between predictive vs. prescriptive analytics?

Growth

Transform customer data into predictive insights with an AI CDP

Engineering

Data enrichment and machine learning: Maximizing the value of your data insights

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mParticle Product

How to harness the power of a CDP for machine learning: Part 3

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Meet your marketing goals with customer data

Engineering

Generate in-warehouse predictive audiences

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Money20/20: Innovation, AI, and data management

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Growth

Improve products with AI and Machine Learning

Engineering

Hyperloglog Algorithm: A must-know for data scientists

Engineering

The problem with app updates: Communication breakdown