Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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Press Releases
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem
Growth
What is identity resolution and how does it work?
mParticle Product
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
Deliver more responsible experiences and comply with Gambling Commission regulations
Avoiding the identity resolution trap
Ideal customer profiles are no longer enough
Power first-party advertising with mParticle's Yahoo! integration
How to leverage user data to improve customer service
Where should you be building your audience segments?
Data strategy
Build your own walled garden
Engineering
The value of a universal customer ID across your tech stack
How to manage data across your tech stack based on customer consent
What is first-party data?
Webinars
Build a high quality customer data pipeline to accelerate growth
iOS 14, third-party cookies, and the future of data-driven marketing
Target with precision with Amazon Advertising
mParticle LiveRamp for Targeting
Get your flywheel in motion with Data Master
Omnichannel personalization with Profile API
Connect your Looker Data Actions to mParticle
Get granular with streaming media metrics
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
User Aliasing API: Clarify customer journeys
The rise of big data in retail
Introducing the Profile API for hyper-personalization at scale
Media Coverage
Identity resolution and cross-device identity management
Data management for omnichannel retail brands
Introducing Audience Download
Cognetik and mParticle: Simplify mobile tags
Improve targeting with Google Customer Match
4 Ways a CDP helps customers embrace the GDPR
Customer data fundamentals: Security and privacy
mParticle and GDPR compliance
Why multi-faceted identity matters
7 ways the top quick-serve restaurant apps engage their users
Overstock's machine learning personalization engine
Location services best practices
Sophisticated identity management made easy with IDSync
Identity tech 101
Why identity matching is broken, and how to resolve it
14 eCommerce audiences marketers need to succeed
Power identity-based marketing with AudienceSync
What CMOs need to know about data governance
How to find your mobile device identifiers
App marketing using audience targeting
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