Tag

Identity

mparticle-composeid

Press Releases

mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem

what-is-identity-resolution

Growth

What is identity resolution and how does it work?

mParticle Product

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

gambling-commission-regulations

Growth

Deliver more responsible experiences and comply with Gambling Commission regulations

identity-resolution-trap

Growth

Avoiding the identity resolution trap

ideal-customer-profiles

Growth

Ideal customer profiles are no longer enough

mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

Growth

How to leverage user data to improve customer service

building audience segments

Growth

Where should you be building your audience segments?

build your own walled garden

Data strategy

Build your own walled garden

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

manage-data-customer-consent

Growth

How to manage data across your tech stack based on customer consent

what is first party data

Growth

What is first-party data?

Webinars

Build a high quality customer data pipeline to accelerate growth

idfa-ios-14

Growth

iOS 14, third-party cookies, and the future of data-driven marketing

amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

mparticle liveramp

mParticle Product

mParticle LiveRamp for Targeting

Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

omnichannel personalization

Growth

Omnichannel personalization with Profile API

looker partners

mParticle Product

Connect your Looker Data Actions to mParticle

Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

user-aliasing-API

mParticle Product

User Aliasing API: Clarify customer journeys

big data in retail

Growth

The rise of big data in retail

mParticle Product

Introducing the Profile API for hyper-personalization at scale

Media Coverage

Identity resolution and cross-device identity management

Webinar on demand graphic.

Webinars

Data management for omnichannel retail brands

mParticle feature: Audience Download

mParticle Product

Introducing Audience Download

mobile tagging

Engineering

Cognetik and mParticle: Simplify mobile tags

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Growth

mParticle and GDPR compliance

Growth

Why multi-faceted identity matters

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

machine learning personalization

Data strategy

Overstock's machine learning personalization engine

Engineering

Location services best practices

Cross-device and platform identity management is made easy with IDSync

mParticle Product

Sophisticated identity management made easy with IDSync

Learn about the different kinds of identity tech

Growth

Identity tech 101

Why identity matching is broken, and how to resolve it

Growth

Why identity matching is broken, and how to resolve it

14 eCommerce audiences marketers need to succeed

Growth

14 eCommerce audiences marketers need to succeed

Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync

What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

Engineering

App marketing using audience targeting