Tag
Growth
Part Eight: Buying a CDP Today
Part Seven: CDP 2.0 and Zero-Waste
Part Six: CDPs Everywhere
Part Five: The Hidden Cost of Warehouse-Native
Part Four: Composable Gets Conflated
Part Three: Zero-Copy as a Data Strategy—The Role of Data Quality and Governance
Part Two: The Rise of the Cloud Data Warehouse
Part One: CDP 1.0—Moving bits
Introduction: CDP 2.0—Why Zero-Waste Is Now
Navigating the CDP Noise: It’s time to move beyond dumb pipes
Navigating the CDP Noise: Composable sleight of hand
Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon
Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
mParticle Product
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
Accelerate your GA4 migration with the mParticle GA4 integration
Get instant insights into your first-party data set with mParticle Audience Estimator
CDP vs. MDM: What’s the difference and which one should you use?
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
Guides
The Customer Data Platform Buying Guide
Unifying online and offline data to create a connected customer experience
Press Releases
mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty
mParticle Rounds Out Executive Team with Three New Appointments
James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences
Channel 4 selects mParticle to accelerate digital growth
What is Data Chaos? And how to solve it
Company
The Connected Awards 2022
Deliver more responsible experiences and comply with Gambling Commission regulations
Engineering
Data quality vital signs: Five methods for evaluating the health of your data
How to choose the right foundation for your data stack
How to build a data-driven culture
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
How to implement an mParticle data plan in an eCommerce app
Should you be buying or building your data pipelines?
Three threats to customer data quality (and how to avoid them)
When to use a data lake vs data warehouse
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
How to assemble a cross-functional data quality team
How to prepare for your Customer Data Platform implementation
What is data integrity and why does it matter for customer data?
Power first-party advertising with mParticle's Yahoo! integration
How do CDPs benefit engineers?
Verbessert den Customer Lifecycle deiner mobilen App
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
6 tips for building a Customer Data Platform tracking plan
How to leverage user data to improve customer service
How to set up your Customer Data Platform team
CDP
How to run a complete CDP evaluation
The complete guide to Customer Data Platforms
Where should you be building your audience segments?
Data strategy
Build your own walled garden
Data enrichment and machine learning: Maximizing the value of your data insights
How to support your behavioral marketing strategy with a Customer Data Platform
Data-informed Decision Making: What does it mean, and should you be doing it?
Why you should replace your analytics tracking code with a Customer Data Platform
Track User Events in Single-Page Applications
What is a Customer Data Platform?
Avoiding the growth trap
Why real-time data processing matters
APIs vs. Webhooks: What’s the difference?
What is data orchestration
How to harness the power of a CDP for machine learning: Part 3
What is first-party data?
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
CDPs vs. Data Lakes: What’s the difference, and can you use both?
COVID's impact on the financial services industry
CDP vs Data Warehouse: What's the difference?
Generic data infrastructure isn’t enough
Should you build or buy a Customer Data Platform?
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Webinars
Build a high quality customer data pipeline to accelerate growth
CX
What are the 4 biggest challenges food and beverage brands are facing today?
Driving digital transformation in financial services test
The Digital Future of Food & Beverage
Seamless first- and third-party data enrichment
How a CDP supports customer data security
Test in production with mParticle and Split
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
mParticle Linting: Real-time event feedback
Ensure proper event collection at run time
Data quality management for developers
Smartype: Proper event collection at run time
Introducing Developer Tools: Linting and CLI
3 ways to act on shifts in customer sentiment
Integrations
Server to server integration with Facebook
Live Customer Data Platform Demo and Q&A
Introducing Data Localization from mParticle
CCPA Compliance with mParticle
GOAT's scalable lifecycle marketing strategy
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Empower your team with better access to data
Data Master 2.0: Create a data flywheel
Get your flywheel in motion with Data Master
The difference between CDPs, DMPs, and CRMs
Omnichannel personalization with Profile API
Media Coverage
Melissa Benua on CI/CD and Quality Engineering
How JetBlue improved their mobile customer experience
LTR 19: Conference recap
Connect your Looker Data Actions to mParticle
When identity resolution goes wrong
How Drybar is powering location-based marketing
Customer Data Platform Use Case Guide: Media
Activity Overview and new Audience features
Amplify 19: Conference Recap
Measure video performance with Media SDK
Get granular with streaming media metrics
Opticon 19: Out-experiment. Outperform.
Real-time event processing with Kafka
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Inside GOAT's full-funnel growth strategy
User Aliasing API: Clarify customer journeys
Support for self-hosting and module bundler
Mayur Gupta on marketing as a growth engine
Make better decisions with improved attribution
Load data to Snowflake data warehouse
Improve customer experience with real-time segmentation
19 Marketing Technologists to Watch in 2019
Introducing Data Master Advanced Search
The Straight Talk on CDPs
Unify customer data to a single customer view
Build contextual, cross-channel experiences
How to create unforgettable customer journeys
How to embed trust in the customer journey
Best practices for implementing the mParticle SDK in your mobile app
Top Marketing Technologists to Watch in 2019?
Data management for omnichannel retail brands
Manage user consent with OneTrust
The rise of mobile banking strategy
Connect mobile and web data to Adobe Analytics
Cognetik and mParticle: Simplify mobile tags
Customer Data Platform use cases: Auto
CDP use case guide
Customer Data Platform use cases: QSR
Customer Data Platform use cases: Travel
Beet TV: mParticle’s Katz on unifying data
The Customer Data Platform vendor landscape
CDP Deployment, part 1: Getting off to the right start
How to assemble a best in class tech stack
The CDP Vendor Comparison Tool
4 Ways a CDP helps customers embrace the GDPR
Why it's time to rethink your customer data strategy
Move from device-based to people-based analytics and personalization
mParticle and GDPR compliance
Videos
Customer Success Story: Postmates
The retailer's guide to winning in the mobile moment
The new consumer marketing: It’s personal.
Customer data strategy fundamentals: Business strategy and discovery
Mobile growth
The mobile data opportunity
Native apps or web?
Get ready for GDPR with our new suite of capabilities
How the CMO of the world’s largest retailer approaches customer data
The role of mobile app data in driving revenue
5 marketing attribution tips for eCommerce
Make audience data actionable with AudienceSync A/B testing
Power your mobile financial services strategy
CDP ROI: Strategic value
How SeatGeek tests new channels for growth
15 questions to evaluate CDP data preparation capabilities
Tag managers vs CDPs: What’s the difference?
CDP ROI: Total cost of ownership
Bring your customer journeys to life
Data filters
Announcing our Feeds integration with Salesforce Marketing Cloud!
The 10 commandments of mobile data strategy
The top 5 ways mParticle saves your mobile team time
Marketing data as a core asset
4 Key mobile metrics: Become your team’s mobile hero
Inbound and outbound API enhancements
Why thinking bigger about data strategy is your only real option
Third-party segment insight
The real reason mobile DMPs don’t make sense
Choosing the right SDK for your mobile app
Mappings
Mobile shock: Too much change in a short period of time
Why web solutions won’t solve your mobile app challenges
App development: Planning for the long term
How to improve data control with SDK consolidation
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
