Tag
Growth
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
How ivee built a universal source of truth for customer data
Engineering
Data quality vital signs: Five methods for evaluating the health of your data
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Smartype Hubs: Keeping developers in sync with your Data Plan
Prevent data quality issues with these six habits of highly effective data
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
How to implement an mParticle data plan in an eCommerce app
Should you be buying or building your data pipelines?
Three threats to customer data quality (and how to avoid them)
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
How to assemble a cross-functional data quality team
Company
Announcing the Pathways Partner Program and Partner Portal
How to prepare for your Customer Data Platform implementation
What is data integrity and why does it matter for customer data?
How do CDPs benefit engineers?
What is a data plan, and why is it important to have one?
Data engineering
Leverage mParticle’s data quality developer tools to create, implement, and QA a data plan
Verbessert den Customer Lifecycle deiner mobilen App
6 tips for building a Customer Data Platform tracking plan
Probabilistic vs deterministic: Which method should you be using for identity resolution?
mParticle Product
Get ready for Apple’s App Tracking Transparency Framework
How to set up your Customer Data Platform team
Relational vs. Non-Relational Databases
Data enrichment and machine learning: Maximizing the value of your data insights
How to stop endless data shipping cycles
Data-informed Decision Making: What does it mean, and should you be doing it?
Data strategy
Why you should replace your analytics tracking code with a Customer Data Platform
Track User Events in Single-Page Applications
Avoiding the growth trap
Modernize your audience segmentation strategy
What is data orchestration
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
COVID's impact on the financial services industry
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Should you build or buy a Customer Data Platform?
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Seamless first- and third-party data enrichment
3 data strategies for high-growth companies
Empower your team with better access to data
Data Master 2.0: Ensure data quality
How JetBlue improved their mobile customer experience
Connect your Looker Data Actions to mParticle
When identity resolution goes wrong
Data is a team sport: Q4 feature announcements
Google Tag Manager: Scalable web and mobile tag management
Mayur Gupta on marketing as a growth engine
Consumer finance data management with a CDP
Data Master: Great data, easier than ever.
Customer Data Platform use cases: Travel
How to plan your integrated data layer
The Customer Data Platform vendor landscape
4 Ways a CDP helps customers embrace the GDPR
Customer data strategy fundamentals: Business strategy and discovery
7 ways the top quick-serve restaurant apps engage their users
7 lessons marketers can learn from Game of Thrones
The role of mobile app data in driving revenue
Make audience data actionable with AudienceSync A/B testing
15 questions to evaluate CDP data preparation capabilities
CDP ROI: Risk management
Bring your customer journeys to life
The App Gap: Why Customer Data Platform installations fail
Make the right mobile architecture decisions
How Venmo increased user engagement by 30%
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