Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

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Data integration

Growth

Maximize the ROI of your MarTech stack with this six-step checklist

A diagram depicting a data connection between a table and an application.

Engineering

What the heck is reverse ETL?

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Engineering

Snowflake vs. Redshift: Which Data Warehouse Is Better for You?

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Growth

Google Tag Manager vs Google Analytics: What Are the Key Differences?

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Growth

How does Google Tag Manager work?

Engineering

Three threats to customer data quality (and how to avoid them)

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Company

mParticle's Series E: The rise of Customer Data Infrastructure

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Growth

How to prepare for your Customer Data Platform implementation

mparticle-data-integrations

Engineering

Everything you need to know about data integrations

mparticle-customlytics

Growth

Verbessert den Customer Lifecycle deiner mobilen App

mParticle Product

Part 2: Integrate your Shopify eCommerce Store with mParticle

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mParticle Product

Simplify eCommerce Data Management with mParticle’s Shopify Integration

mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

Growth

How to set up your Customer Data Platform team

Engineering

APIs vs. Webhooks: What’s the difference?

cdp data warehouse

Engineering

CDP vs Data Warehouse: What's the difference?

event driven architectures

mParticle Product

Real-time event processing with Kafka

mParticle Product

Salesforce partnership

Engineering

Behind the script: Building a Roku SDK

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Growth

How Venmo increased user engagement by 30%

mParticle Product

Third-party segment insight

Engineering

The problem with app updates: Communication breakdown

mParticle Product

Why webhooks aren’t enough for rapid deployment