Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Workshops
Flexible Data Activation with mParticle Warehouse Sync
Growth
Maximize the ROI of your MarTech stack with this six-step checklist
Engineering
BigQuery vs. Redshift: Which cloud data warehouse is right for you?
Kinesis vs. Kafka: Comparing performance, features, and cost
What the heck is reverse ETL?
Snowflake vs. Redshift: Which Data Warehouse Is Better for You?
Snowflake vs. BigQuery: What are the key differences?
How we improved performance and scalability by migrating to Apache Pulsar
Transform customer data into predictive insights with an AI CDP
Company
mParticle is now available for purchase on AWS Marketplace
Press Releases
mParticle democratizes access to its enterprise grade customer data infrastructure product
What is Data Chaos? And how to solve it
How to choose the right foundation for your data stack
How to build a data-driven culture
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
How to implement an mParticle data plan in an eCommerce app
Should you be buying or building your data pipelines?
When to use a data lake vs data warehouse
How to assemble a cross-functional data quality team
mParticle's Series E: The rise of Customer Data Infrastructure
How to prepare for your Customer Data Platform implementation
mParticle Product
Power first-party advertising with mParticle's Yahoo! integration
Everything you need to know about data integrations
Introducing the new Certified Solutions Partner Program (beta)
How to set up your Customer Data Platform team
Python and SQL: Complementary tools for complex challenges in data science
Data-informed Decision Making: What does it mean, and should you be doing it?
What is a Customer Data Platform?
What is data orchestration
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Guides
Generic data infrastructure isn’t enough
Should you build or buy a Customer Data Platform?
Seamless first- and third-party data enrichment
How JetBlue improved their mobile customer experience
Real-time event processing with Kafka
Load data to Snowflake data warehouse
10 Critical data infrastructure capabilities
The new consumer marketing
How to plan your integrated data layer
CDP vs. DMP: What’s the difference and which one should you use?
How to assemble a best in class tech stack
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Announcing our integration with Google Cloud Storage
14 eCommerce audiences marketers need to succeed
15 questions to evaluate CDP data preparation capabilities
Tag managers vs CDPs: What’s the difference?
CDP ROI: Risk management
Announcing our Feeds integration with Salesforce Marketing Cloud!
Behind the script: Building a Roku SDK
Marketing data as a core asset
How Venmo increased user engagement by 30%
The problem with app updates: Communication breakdown
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
