Tag
mParticle Product
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Engineering
Prevent data quality issues with these six habits of highly effective data
How to implement an mParticle data plan in an eCommerce app
When to use a data lake vs data warehouse
How to assemble a cross-functional data quality team
Growth
Probabilistic vs deterministic: Which method should you be using for identity resolution?
Get ready for Apple’s App Tracking Transparency Framework
How to set up your Customer Data Platform team
The value of a universal customer ID across your tech stack
How to manage data across your tech stack based on customer consent
How to stop endless data shipping cycles
What is first-party data?
CDP vs Data Warehouse: What's the difference?
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Security
Cross-border data flows and Privacy Shield
How a CDP supports customer data security
New platform features: Data infrastructure, quality, governance, and personalization streamlined
How JetBlue improved their mobile customer experience
When identity resolution goes wrong
How to embed trust in the customer journey
4 Ways a CDP helps customers embrace the GDPR
Validity: The fifth V of Big Data
Company
These 4 mobile ad-tech companies are banding together on standards for GDPR
Customer data fundamentals: Security and privacy
mParticle and GDPR compliance
Introducing Rules
Get ready for GDPR with our new suite of capabilities
Build a connected and compliant stack with OpenGDPR
Identity tech 101
What GDPR means for data-driven marketing
Security manifesto from mParticle’s CISO
How The GDPR Will Transform Marketing
15 questions to evaluate CDP data preparation capabilities
What CMOs need to know about data governance
How to find your mobile device identifiers
Multi-factor authentication (MFA) and single-sign on (SSO) support
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