Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
mParticle Product
Turn customer journey insights into action with Indicative Segment Activation
Growth
How SoFi powers personalized email campaigns with high-quality customer data
Increase user engagement by 2.5x with the mParticle Livelike integration
Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?
Intercom vs. Zendesk: Comparing features, integrations, and pricing
What is identity resolution and how does it work?
Klaviyo vs. Mailchimp: How to choose the right email solution for your team
Supercharge your SMS campaigns with the mParticle Attentive integration
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
How to use data to deliver a personalized customer experience
What is customer journey management, and how can you get started?
Company
What I learned at MAU Vegas 2022
Transform your customer journey management with mParticle Journey Builder
MAU Vegas 2022: Everything you need to know
Guides
The Customer Data Platform Buying Guide
Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships
The Connected Awards 2022
Are voice assistant apps the future of customer engagement?
Avoiding the identity resolution trap
3 Tips on Growing a Startup from Nick Warner at Route
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
Engineering
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
Three mobile campaigns that quickly grab consumer attention
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
How to leverage user data to improve customer service
Personalize Support with mParticle and Zendesk
The complete guide to Customer Data Platforms
Data strategy
Build your own walled garden
The value of a universal customer ID across your tech stack
How to support your behavioral marketing strategy with a Customer Data Platform
Modernize your audience segmentation strategy
How to harness the power of a CDP for machine learning: Part 3
How to harness the power of a CDP for machine learning: Part 2
How to harness a CDP for machine learning: Part 1
Customer acquisition and retention: Which should you focus on?
A single customer view is not the goal (it's the result)
CX
What are the 4 biggest challenges food and beverage brands are facing today?
Webinars
Driving digital transformation in financial services test
The Digital Future of Food & Beverage
iOS 14, third-party cookies, and the future of data-driven marketing
Mobile growth
How Route improved tool onboarding speed and time-to-value by 79%
3 ways to act on shifts in customer sentiment
Target with precision with Amazon Advertising
Introducing Data Localization from mParticle
CCPA Compliance with mParticle
mParticle LiveRamp for Targeting
CDP
GOAT's scalable lifecycle marketing strategy
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Data Master 2.0: Create a data flywheel
Digital in-store marketing with Profile API
Omnichannel personalization with Profile API
How JetBlue improved their mobile customer experience
LTR 19: Conference recap
Money20/20: Innovation, AI, and data management
When identity resolution goes wrong
How Drybar is powering location-based marketing
Customer Data Platform Use Case Guide: Media
Activity Overview and new Audience features
Amplify 19: Conference Recap
Measure video performance with Media SDK
Opticon 19: Out-experiment. Outperform.
Create personalized campaigns with Responsys
Integrations
Contextual experiences at scale with Cordial
User Aliasing API: Clarify customer journeys
Google Tag Manager: Scalable web and mobile tag management
Media Coverage
Assembly, activation, and the many flavors of Customer Data Platforms
Mayur Gupta on marketing as a growth engine
The rise of big data in retail
Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers
Improve products with AI and Machine Learning
Consumer finance data management with a CDP
Real-time marketing for modern brands
Real time, real results
The DMP conundrum
Introducing the Profile API for hyper-personalization at scale
Unify customer data to a single customer view
How to create unforgettable customer journeys
Improve your mobile retargeting with Aarki
Lifetime Audiences and User Attribute Forwarding
Experiment across the customer journey
Customer Data Platform use cases: Auto
CDP use cases: Retail Banking
Customer Data Platform Use Cases Guide: Media
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
The new consumer marketing
Three Ways to leverage in-store QR codes
The Customer Data Platform vendor landscape
Improve product experience with unified data
CDP vs. DMP: What’s the difference and which one should you use?
Data engineering
How Venmo simplified mobile data collection
Inside Postmates's experimentation engine
How to assemble a best in class tech stack
Why it's time to rethink your customer data strategy
Infographic: How GDPR will impact customer data usage
Postmates' user experience testing platform
Videos
How top brands create "wow" moments with data
Awards
mParticle receives Mobile Customer Experience Innovation award
The retailer's guide to winning in the mobile moment
The new consumer marketing: It’s personal.
Customer data strategy fundamentals: Business strategy and discovery
How data management can lower costs for app owners
Location services best practices
Partner Spotlight: POSSIBLE Mobile
How Via uses Radar Geofences to reduce rider wait time
7 lessons marketers can learn from Game of Thrones
Make audience data actionable with AudienceSync A/B testing
Power your mobile financial services strategy
Why identity matching is broken, and how to resolve it
14 eCommerce audiences marketers need to succeed
How SeatGeek tests new channels for growth
15 questions to evaluate CDP data preparation capabilities
The future of mobile app design
Mixpanel partnership
The 5 steps to customer-centric mobile commerce
How to optimize your mCommerce app data
Simplify user acquisition for mobile games
Why thinking bigger about data strategy is your only real option
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