Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Growth
Part Eight: Buying a CDP Today
Part Seven: CDP 2.0 and Zero-Waste
Part Six: CDPs Everywhere
Part Five: The Hidden Cost of Warehouse-Native
Part Four: Composable Gets Conflated
Part Three: Zero-Copy as a Data Strategy—The Role of Data Quality and Governance
Part Two: The Rise of the Cloud Data Warehouse
Part One: CDP 1.0—Moving bits
Introduction: CDP 2.0—Why Zero-Waste Is Now
Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns
Evaluating an Enterprise CDP? Consider these five critical requirements.
How Lulo Bank improved customer onboarding with actionable customer insights
mParticle Product
Build customer trust with the mParticle Didomi integration
mParticle releases enhanced support for Unified ID 2.0 (UID2)
Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration
Navigating the CDP Noise: It’s time to move beyond dumb pipes
Power personalized omni-channel promotions in Voucherify with customer insights in mParticle
Press Releases
Sweaty Betty partners with mParticle to future-proof their technology architecture
Navigating the CDP Noise: Composable sleight of hand
Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands
Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
The Future of CDPs: Packaged and Composable
How Klarna empowers 25+ teams across the organization with better customer data
Get more value out of your loyalty data with the mParticle Paytronix integration
How ChowNow improved data quality throughout their MarTech stack
Increase user engagement by 2.5x with the mParticle Livelike integration
CDPs: Streaming vs batch?
What is identity resolution and how does it work?
mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands
Media Coverage
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
How to improve ROAS with predictive advertising
Marley Spoon invests in customer data platform
mParticle announces new custom access roles API to enhance security of customer data
How to use your customer data to predict customer churn
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio
What’s the difference between predictive vs. prescriptive analytics?
How to assess your organization's customer data maturity
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio
Transform customer data into predictive insights with an AI CDP
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform
CDP vs. MDM: What’s the difference and which one should you use?
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
Transform your customer journey management with mParticle Journey Builder
How is mParticle different from other Customer Data Platforms?
mParticle democratizes access to its enterprise grade customer data infrastructure product
Engineering
Harveer Singh leads Western Union’s digital transformation with data
Implement a CDP with ease using mParticle's sample applications
mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty
mParticle Rounds Out Executive Team with Three New Appointments
James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences
Channel 4 selects mParticle to accelerate digital growth
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Company
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
mParticle's Changelog is here!
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
Should you be buying or building your data pipelines?
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
How to assemble a cross-functional data quality team
mParticle's Series E: The rise of Customer Data Infrastructure
Announcing the Pathways Partner Program and Partner Portal
How to prepare for your Customer Data Platform implementation
Debug customer event collection in real time
Power first-party advertising with mParticle's Yahoo! integration
How do CDPs benefit engineers?
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
Simplify eCommerce Data Management with mParticle’s Shopify Integration
6 tips for building a Customer Data Platform tracking plan
Celebrating one year of Tech for Black Founders
Probabilistic vs deterministic: Which method should you be using for identity resolution?
Personalize Support with mParticle and Zendesk
How to set up your Customer Data Platform team
CDP
How to run a complete CDP evaluation
Where should you be building your audience segments?
Data-informed Decision Making: What does it mean, and should you be doing it?
What is a Customer Data Platform?
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Should you build or buy a Customer Data Platform?
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Meet your marketing goals with customer data
How a CDP supports customer data security
iOS 14, third-party cookies, and the future of data-driven marketing
3 data strategies for high-growth companies
The difference between CDPs, DMPs, and CRMs
Data is a team sport: Q4 feature announcements
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Create personalized campaigns with Responsys
Google Tag Manager: Scalable web and mobile tag management
Consumer finance data management with a CDP
New customer data platform research sets the record straight
Data Master: Great data, easier than ever.
10 Critical data infrastructure capabilities
CDP use cases: Retail Banking
Customer Data Platform Use Cases Guide: Media
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
Customer Data Platform use cases: Travel
How to plan your integrated data layer
The essential Customer Data Platform reading list
The Customer Data Platform vendor landscape
CDP vs. DMP: What’s the difference and which one should you use?
Improve targeting with Google Customer Match
Guides
The complete guide to Customer Data Platforms
The CDP Vendor Comparison Tool
mParticle debuts new branding
MarTech Landscape: What is a Customer Data Platform?
Customer data fundamentals: Security and privacy
How to avoid the SDK tax
7 ways the top quick-serve restaurant apps engage their users
Get ready for GDPR with our new suite of capabilities
Location services best practices
Introducing Rules
CDP ROI: Strategic value
Why identity matching is broken, and how to resolve it
Security manifesto from mParticle’s CISO
15 questions to evaluate CDP data preparation capabilities
Tag managers vs CDPs: What’s the difference?
Salesforce partnership
CDP ROI: Total cost of ownership
CDP ROI: Risk management
How CDPs differ from other forms of marketing tech
Inside Gilt's mobile marketing strategy
The App Gap: Why Customer Data Platform installations fail
Announcing our Feeds integration with Radar
How to optimize your mCommerce app data
How much does your SDK weigh, mParticle?
The real reason mobile DMPs don’t make sense
Stop your app journey from going off-course
The problem with app updates: Communication breakdown
The secret to mobile app growth
Why webhooks aren’t enough for rapid deployment
Let’s talk about how mParticle can get your business ready to scale. Fast.
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