Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Growth
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
Company
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
mParticle Product
Power first-party advertising with mParticle's Yahoo! integration
Three mobile campaigns that quickly grab consumer attention
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
Personalize Support with mParticle and Zendesk
Engineering
The value of a universal customer ID across your tech stack
Customer acquisition and retention: Which should you focus on?
Target with precision with Amazon Advertising
Introducing Data Localization from mParticle
mParticle LiveRamp for Targeting
CDP
GOAT's scalable lifecycle marketing strategy
Activity Overview and new Audience features
Measure video performance with Media SDK
CX
Connect to AccuWeather APIs and deliver relevant customer experiences
User Aliasing API: Clarify customer journeys
Media Coverage
Assembly, activation, and the many flavors of Customer Data Platforms
Real-time marketing for modern brands
Guides
Real time, real results
The DMP conundrum
A marketer’s guide to CDPs (behind the hype edition)
Improve your mobile retargeting with Aarki
Lifetime Audiences and User Attribute Forwarding
The rise of mobile banking strategy
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
Data strategy
Postmates' user experience testing platform
It always make sense for apps to send personalized messages…except when it doesn’t
Webinars
Acquiring High-Value Users, The Right Way
14 eCommerce audiences marketers need to succeed
How SeatGeek tests new channels for growth
Snapchat partnership with mParticle
Inside Gilt's mobile marketing strategy
Mixpanel partnership
Simplify user acquisition for mobile games
App marketing using audience targeting
The problem with app updates: Communication breakdown
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