Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Growth
Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns
How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization
Workshops
Personalize this holiday season’s re-acquisition campaigns with real-time Audiences use cases
mParticle Product
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
How HBO Max launched personalized reengagement campaigns
Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI
Get instant insights into your first-party data set with mParticle Audience Estimator
What is customer journey management, and how can you get started?
Transform your customer journey management with mParticle Journey Builder
Media Coverage
mParticle launches toolkit to help brands optimize cross-channel customer journeys
Press Releases
mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty
Power first-party advertising with mParticle's Yahoo! integration
Where should you be building your audience segments?
Drive loyalty with mParticle and SessionM
3 data strategies for high-growth companies
New platform features: Data infrastructure, quality, governance, and personalization streamlined
The DMP conundrum
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
Building custom audiences in a world gone madtech
7 ways the top quick-serve restaurant apps engage their users
Iterable partnership
Power identity-based marketing with AudienceSync
How SeatGeek tests new channels for growth
Inside Gilt's mobile marketing strategy
Simplify user acquisition for mobile games
Engineering
The problem with app updates: Communication breakdown
Segment Builder Enhancements
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