Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
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Engineering
When to use a data lake vs data warehouse
Growth
Where should you be building your audience segments?
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Make better decisions with improved attribution
Data strategy
Customer Data Platform use cases: Auto
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
People-centric advertising, made smarter
Media Coverage
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
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Inside Starwood’s Mobile Marketing Stack
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Analyze cross-channel campaign performance with Tenjin and mParticle
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5 marketing attribution tips for eCommerce
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