Tag
Growth
What Is a Conversions API, and Why Marketers Need It Now
Engineering
When to use a data lake vs data warehouse
Where should you be building your audience segments?
Webinars
Make better decisions with improved attribution
Data strategy
Customer Data Platform use cases: Auto
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
People-centric advertising, made smarter
Media Coverage
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Videos
Inside Starwood’s Mobile Marketing Stack
mParticle Product
Analyze cross-channel campaign performance with Tenjin and mParticle
Power smarter advertising with Conversant and mParticle
Iterable partnership
Adjust partnership
5 marketing attribution tips for eCommerce
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