Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Engineering
New ways to understand in-app behavior with Apple iOS 16
The engineer’s guide to working with marketers
Developer Deep Dive: mParticle Sample Apps
Implement a CDP with ease using mParticle's sample applications
Company
From talking points to tangible outcomes: How we built an engineering culture that actually works
Smartype Hubs: Keeping developers in sync with your Data Plan
Prevent data quality issues with these six habits of highly effective data
How to implement an mParticle data plan in an eCommerce app
Should you be buying or building your data pipelines?
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
mParticle Product
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
How we improved our core web vitals by migrating to Gatsby
What is Gatsby?
Capture page navigation events in a React Application
Track User Events in Single-Page Applications
APIs vs. Webhooks: What’s the difference?
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Improve mobile app performance with SDK abstraction
Test in production with mParticle and Split
Smartype: Proper event collection at run time
How JetBlue improved their mobile customer experience
Real-time event processing with Kafka
CX
Connect to AccuWeather APIs and deliver relevant customer experiences
Google Tag Manager: Scalable web and mobile tag management
Growth
Customer Data Platform Use Cases Guide: Media
How to avoid the SDK tax
7 ways the top quick-serve restaurant apps engage their users
The role of mobile app data in driving revenue
Make audience data actionable with AudienceSync A/B testing
Inside Gilt's mobile marketing strategy
Behind the script: Building a Roku SDK
How much does your SDK weigh, mParticle?
How to use native iOS and Android services in your hybrid app
Stop your app journey from going off-course
App marketing using audience targeting
The problem with app updates: Communication breakdown
SDKs for mobile marketers 101
App development: Planning for the long term
Let’s talk about how mParticle can get your business ready to scale. Fast.
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