Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series
Tag
Growth
Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns
How NOVA Entertainment uncovered audience insights with a real-time customer data foundation
How Lulo Bank improved customer onboarding with actionable customer insights
mParticle Product
mParticle releases enhanced support for Unified ID 2.0 (UID2)
How the Wall Street Journal increases the value of their first-party data with AI
How the New York Post tripled campaign conversions for its premium sports membership
How to use first-party data for programmatic advertising
Press Releases
mParticle Announces Support for AWS for Advertising & Marketing Initiative
How to improve ROAS with predictive advertising
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
How BD myShopi improved personalization while protecting consumer data privacy
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Real-time marketing for modern brands
The DMP conundrum
CDP use cases: Retail Banking
Customer Data Platform use cases: QSR
CDP vs. DMP: What’s the difference and which one should you use?
Company
7 New digital marketing stats that jump off the page
Improve Snapchat campaign measurement
3 ways to leverage audience A/B testing
Tapad partnership
How SeatGeek tests new channels for growth
Snapchat partnership with mParticle
Inside Gilt's mobile marketing strategy
How to find your mobile device identifiers
Announcing our Millennial Media, Google Ads, and AppLift Integrations
Engineering
The problem with app updates: Communication breakdown
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