Frictionless data movement at your fingertips
Streamline your data operations and accelerate the speed of your business with always-on access to up-to-the-second customer data.
Maximize impact, minimize overhead.
- 01Eliminate data silos and ensure data consistency
By streamlining your customer data pipelines, teams across the business can operate from a common, cleansed, and consented dataset eliminating annoying data reconciliation processes.
- 02Improve data integrity and outcomes
Good data is the lifeblood of your marketing tech stack. mParticle makes it easy to create and enforce a desired data schema to protect against errors, omissions, and mistakes that can undermine your data and marketing strategies.
- 03Free up your engineering team
mParticle’s customer data infrastructure reduces engineering complexity and overhead, making the implementation, monitoring, and maintenance processes more efficient.
- 04Improve governance and compliance
mParticle’s customer data infrastructure reduces engineering complexity and overhead, making the implementation, monitoring, and maintenance processes more efficient.
Designed for multi-channel consumer brands.
Track events once and accelerate the business
mParticle makes it easy to track all of your custom events in a single place making it easy to land them in your cloud data warehouse or any of the tools in your mar-tech stack.
- E2E real-time data streaming
- Native data collection across all digital platforms
- Integrations with leading POS and loyalty systems
- Monitor connection health
- Rules and filters to control what data is sent
Eliminate gaps
Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that help organizations make better decisions and drive better performance.
- Flexible ID resolution customized to your needs
- Supports first-party and third-party IDs
- Group users by households for audience extension
- Probabilistic matching to be supported soon
Centralize your audience segmentation
mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring, that you can always connect with your customer across any channel.
- Custom audience builder to manually construct audience segments based on heuristics
- Audience journeys to build audience segments based on the sequences of actions they may take
- Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
- Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run
Unlock customer journey insights
Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.
- User-based insights to analyze and optimize the full customer journey
- Journey analysis to see every path from any action
- Multipath conversion analysis to optimize the order process
- Cohort Analysis identifies key drivers of retention
Automate what you repeat with predictive audiences
mParticle's real-time AI engine makes it easy to scale results to new heights by setting a goal and letting mParticle dynamically create and continually optimize the best audience with the right attributes.
- Build propensity scores to determine who is most likely to take an action
- Next Best Action to get the right offer to the right user at the right time to drive loyalty
- Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
- Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best performing audience automatically
Secure, manage, and leverage your data
Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.
- Custom roles and permissions to easily govern who has access to various platform capabilities
- Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
- Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
- Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
- Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies
See the platform in action.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
