WebinarsJuly 15, 2022

Why the “modern data stack” isn't the answer — 5 leaders dive in

Michael Katz, CEO and co-founder of mParticle, is joined by Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, as they highlight how brands like Airbnb, Burger King, Venmo, and Overstock evaluate the technology they need to stay successful and deliver meaningful experiences to their customers.

[on-demand] Why the “modern data stack” isn't the answer — 5 leaders dive in

Watch on-demand

“You need a complex data stack in order to be successful.” 

This assumption has been circulating for years, but in practice, these systems can create massive inefficiency that drive up costs for the customers that use them and create a fragile foundation for long-term data management. 

In this webinar, Michael Katz, CEO and co-founder of mParticle, Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, highlight how top companies evaluate the technology they need to stay successful and deliver meaningful experiences to their customers. 

In this webinar, our speakers discuss: 

  • Why a data warehouse doesn’t equal data maturity and can lead to data hoarding 
  • Why having a complex data stack doesn’t always lead to business success 
  • What you need to cut through the noise of data chaos and simplify your tech stack 
  • How to build a stable foundation for your data strategy

Latest from mParticle

See all insights
Q4 product updates

Company

mParticle Q4 Product Innovations

What is a conversions API

Growth

What Is a Conversions API, and Why Marketers Need It Now

Buying a CDP Today

Growth

Part Eight: Buying a CDP Today