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A thumbnail image showing the headshot of mParticle's CPO, Jason Lynn, along with some text with the blog post headline.

Company

Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation

We are thrilled to announce the return of our co-founder, Jason Lynn. Jason rejoins mParticle today as our new Chief Product Officer (CPO), bringing with him a wealth of experience and a renewed vision for our future.

Exploring Composability in the Customer Data Stack

Webinars

Exploring Composability in the Customer Data Stack

Are you ready to evolve your approach to customer data management? Dive into this recorded panel session featuring Karan Gupta, Head of CRM at Marley Spoon; Sunil Pereira, Principal, Industry Specialist - Advertising & Marketing at AWS; and Chee Chew, CPO at mParticle. Together, they delve into the rise of composability within the customer data stack and share strategies to maximize your data's business impact.

complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Joe and the juice

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

Build Predictive Audiences with mParticle

Build Predictive Audiences with mParticle

mobile data collection

Where does mobile data fit in your infrastructure?

When is the best time to invest in a CDP?

Why not all customer data integration methods are created equal

Where does a CDP sit in a typical enterprise infrastructure?

Programmatic IO session: Best practices for implementing a CDP

How top brands create "wow" moments with data

Customer Success Story: Postmates

Bleacher Report

Simplify and optimize event data collection

5 Essential components of the mobile marketing stack

Why users prefer apps to web

What’s next in mobile marketing

App engagement lessons from Spotify

Inside Starwood’s Mobile Marketing Stack

The critical components of a customer data layer

5 Essential components of the mobile marketing stack

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