Upleveling your customer data: data maturity and customer journeys

Watch On-Demand

Join mParticle Senior Product Marketing Manager, Jonathan Senin, and Myplanet Senior Manager of Customer Data Strategy & Commercialization, Katarina French, for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

Their conversation focuses on how marketers and product managers across organizations use data maturity models to build a strong foundation for personalized marketing programs. 

In this 45-minute webinar, you will: 

• Get realistic recommendations on how you can improve your customer data maturity 
• Hear examples of how powerful brands are creating personalized experiences for their customers 
• Learn how to define customer data ownership and increase collaboration
• How your customer journeys can evolve as your data matures 

Jonathan Senin, Senior Product Marketing Manager at mParticle

Jonathan Senin is a Senior Product Marketing Manager at mParticle for Data-Driven Personalization. With 6 years of experience in personalization and martech at organizations like Dynamic Yield and ManyChat, Jonathan loves mParticle’s data-first approach to customer experiences. Outside of work, Jonathan loves to play tennis and play with his dog Luna.

Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet

Katarina leads the Customer Data Activation practice at Myplanet, where she explores emerging technology and methodologies that omnichannel retail brands can use to become stewards of customer experience. With Katarina's focus on customer data and journey orchestration, she provides the strategic insights required to lead pilot programs that enable brands to deliver seamless customer journeys, driving greater customer engagement, and related business outcomes.