It's Time to Turn Data Chaos into Order

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The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences.

But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos.

It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Airbnb, Venmo, and Burger King solve data chaos.

In this webinar you’ll learn:

• Why collecting, organizing, and activating customer data becomes more difficult as you scale
• How to implement a customer data infrastructure that allows you to execute on your data strategy over time
• How to leverage your customer data to deliver better personalization across channels

Jonathan Senin, Senior Product Marketing Manager

Jonathan Senin is a Senior Product Marketing Manager at mParticle for Data-Driven Personalization. With 6 years of experience in personalization and martech at organizations like Dynamic Yield and ManyChat, Jonathan loves mParticle’s data-first approach to customer experiences. Outside of work, Jonathan loves to play tennis and play with his dog Luna.