Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

WorkshopsJuly 12, 2023

Personalize this holiday season’s re-acquisition campaigns with real-time Audiences use cases

Make this holiday season a revenue success by getting past customers to repurchase and re-engage. Learn five ways you can use mParticle’s real-time Audiences to personalize these acquisition campaigns.

Hosted by the mParticle product team, you'll learn:

  • How to use past purchases and preferences to personalize real-time experiences
  • How to easily create “long-term” customer insights like LTV without code 
  • The best way to target lapsed or churned customers

A key way to boost customer lifetime value and maximize sales this holiday season is to get past customers to return. Easier said than done in a noisy digital environment! But with mParticle’s Real-time Audiences, marketers and personalization teams can leverage previous customer interactions to personalize this year’s acquisition campaigns, even if that customer hasn’t engaged in a long time. Learn how to activate historical customer data with Audiences, and other mParticle personalization features, to personalize experiences and grab your customers' attention this season. 

Latest from mParticle

See all insights
Buying a CDP Today

Growth

Part Eight: Buying a CDP Today

CDP 2.0 and Zero-Waste

Growth

Part Seven: CDP 2.0 and Zero-Waste

CDPs Everywhere

Growth

Part Six: CDPs Everywhere