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Company

Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation

We are thrilled to announce the return of our co-founder, Jason Lynn. Jason rejoins mParticle today as our new Chief Product Officer (CPO), bringing with him a wealth of experience and a renewed vision for our future.

Exploring Composability in the Customer Data Stack

Webinars

Exploring Composability in the Customer Data Stack

Are you ready to evolve your approach to customer data management? Dive into this recorded panel session featuring Karan Gupta, Head of CRM at Marley Spoon; Sunil Pereira, Principal, Industry Specialist - Advertising & Marketing at AWS; and Chee Chew, CPO at mParticle. Together, they delve into the rise of composability within the customer data stack and share strategies to maximize your data's business impact.

complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Email learning journey_ An introduction to CDPs for engineers

Guides

Email learning journey: An introduction to CDPs for engineers

complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

customer data infrastructure

Guides

Generic data infrastructure isn’t enough

Webinars

Build a high quality customer data pipeline to accelerate growth

Webinars

Driving digital transformation in financial services test

future of food and beverage

Webinars

The Digital Future of Food & Beverage

Webinars

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

customer data platform linting

Webinars

mParticle Linting: Real-time event feedback

data planning command line interface

Webinars

Ensure proper event collection at run time

data quality developer tools

Webinars

Data quality management for developers

Webinars

Live Customer Data Platform Demo and Q&A

split-integration-development

Guides

Clarify customer journeys Split and mParticle

rampup

Webinars

Online and offline personalization strategies

Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

digital in store marketing

Guides

Digital in-store marketing with Profile API

retail personalization

Guides

Retail personalization with Profile API

personalization in customer service

Guides

Win back at-risk customers

Drybar

Webinars

How Drybar is powering location-based marketing

Guides

Customer Data Platform Use Case Guide: Media

marketing-audience-segmentation

Webinars

Powering audience segmentation with mParticle

Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

facebook-marketing-program

Webinars

Inside GOAT's full-funnel growth strategy

Webinars

Make better decisions with improved attribution

real time marketing

Guides

Real time, real results

dmp ccpa

Guides

New eBook: Does your DMP spark joy?

real-time-segmentation

Webinars

Improve customer experience with real-time segmentation

Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Guides

The Straight Talk on CDPs

mparticle-mobile-data-single-customer-view

Webinars

Unify customer data to a single customer view

omnichannel-on-demand-demo

Webinars

Build contextual, cross-channel experiences

customer journeys criteo

Webinars

How to create unforgettable customer journeys

Guides

Improve your mobile retargeting with Aarki

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