Webinars—August 17, 2016

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

In this webinar you’ll learn:

How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
How omnichannel marketers integrate user preferences and profile information across multiple sources
Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
Techniques for leveraging user-knowledge to personalize messages across channels

Speakers: