AI for Marketers: Optimize personalization across the funnel

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Maybe you've heard: AI is the next phase of digital transformation and a train that no marketer can afford to miss. But how do you adopt AI into your team's tools and workflows efficiently, without hiring a whole new team of technical experts? 

Watch Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to take their personalization campaigns to the next level by leveraging AI.

After the session, you'll be able to:

• Understand the benefits of utilizing AI across your entire marketing stack
• Tackle common challenges that arise when trying to implement AI
• Recognize specific use cases for predictive analytics and intelligence recommendations

Sean Ryan, Technical Writer at mParticle

Sean Ryan is a Technical Writer and developer whose happy place is the intersection of words and technology. He combines deep writing and content strategy experience with technical knowledge and a love of coding to bring mParticle’s products and features to life for a technical audience.

Michael Firn, Product Manager at mParticle

Michael Firn is a Product Manager at mParticle for Data-Driven Personalization. Having joined mParticle through its acquisition of Vidora, Michael has 5 years of experience helping make AI personalization accessible to marketing and product teams. In his spare time, Michael enjoys playing golf, hiking, and solving crossword puzzles.