Activate insights from your analytics tool to increase product adoption

Live workshops: October 12, 2022 | 15:00 BST / 10 am ET and 12pm PT / 3pm ET

Duration: 120 min

Product, Marketing, Engineering and Data teams need reliable insights from their analytics tools to make data-driven decisions, increase feature adoption, and inform their product roadmap. Getting up and running requires a heavy lift, not to mention ongoing support from engineering teams. Using customer data infrastructure with your analytics and activation tools accelerates time to market and keeps you agile to respond to ever-changing technology and business realities.  

In this workshop, we will use mParticle to collect user behavior data from our sample e-commerce app, automate data quality and privacy compliance, send clean data to Indicative, and activate insights from Indicative with a data feed back to mParticle.

You will learn how to:

• Use a product analytics platform to help you understand user flows
• Measure the impact product features have on engagement and retention
• Ensure insight fidelity and compliance with easy-to-use tools
• Increase product adoption by activating user behavior data

Presenters:

Shafiq Shivji | mParticle

Shafiq is a Group Product Marketing Manager, focusing on mParticle’s platform, developer experience and data integrity domains. He brings vast experience from previous roles as a Product Manager and Sales Engineer in adjacent SaaS startups in cybersecurity, edtech, healthcare, and telecom.

Esmeralda Martinez | mParticle

Esmeralda Martinez joined Indicative in January 2016. She is now the Director of Product and Sales Engineering for Indicative at mParticle. A long-time employee of Indicative, she joined the company in its earliest days and has been instrumental in evangelizing product analytics in the marketplace. Esmeralda is a graduate of New York University’s Stern School of Business where she double majored in International Business and Marketing.