Protect your customer data and maintain trust
Reduce risk and compliance violations with greater visibility and control over your customer data.
Authorize
Easily customize access to ensure the right users have access to the right features.
Role-based access control
Customize which users have permission to access any specific parts of the platform, ensuring complete compliance and control across all users.
Identity sharing
Share data across accounts within the same organization to get the benefit of scale without compromising on compliance.
Validate
Your marketing tech stack is only as good as the data that powers it. We ensure that your customer data is always clean and consented.
Data Plans
Create and enforce your desired data schema to protect against errors, omissions, and inconsistencies in your instrumentation to ensure your marketing tech stack is powered by high-quality customer data.
Data Catalog
Get a full listing of all your event, attribute, and identity data in one place where teams can add descriptions and tags for better data collaboration across the organization.
Monitor
Our suite of data monitoring tools makes it easy to identify and rectify issues in real time to protect against data downtime.
System alerts
Get notified in real time anytime there is an issue with data transmission to mitigate any business risks from data downtime.
Platform trends
Get a high-level overview of your data trends to be able to easily identify patterns and changes in the size or shape of your data.
Event forwarding
Verify how much and which types of data are being sent to and received by each partner.
Livestream
View data in real time as it streams live into mParticle to be able to easily troubleshoot the integration process and collaborate across teams.
Observability
Trace all your data flows end-to-end in a detailed view for deep troubleshooting to get a transparent view of how data is moving throughout mParticle.
Control
Filter, transform, and enrich your customer data to maximize the value of your marketing tech stack.
Filters
Implement total control over your customer data flows, and vendor costs with our granular filters and controls. Your Compliance Officer will thank you.
Rules (custom transformations)
Create custom transformations on any customer data as it either enters or leaves mParticle, or anywhere in between to have complete control over your customer data.
Privacy controls
Manage your consent and automate your opt-out privacy obligations under the GDPR and CCPA with data privacy controls.
Subject requests
Ensure compliance across the entire stack by forwarding DSRs to downstream marketing applications, automating otherwise tedious engineering work.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.