Customer data infrastructure built to scale with your business
Intelligently streamline your event tracking, and connect your customer data directly to your cloud data warehouse and other marketing applications—while also protecting data quality and governance in transit.
Connect
Orchestrate your customer data streams simply and securely in real time to create unified, accurate, and predictive customer profiles in your data warehouse, data lake, or marketing tech applications.
Inputs
mParticle simplifies data ingestion from any source, whether it’s client-side or server-side so that you only have to capture data once, improving UX and empowering the business.
Outputs
mParticle seamlessly connects your customer data to your cloud data warehouse, as well as all of your mar-tech and ad-tech partners, simplifying your data operations and empowering your marketing teams to drive results.
Data Catalog
Gain a comprehensive view of all collected events, attributes, and identities, enhancing data visibility and consistency for all teams across the organization.
Filters
Easily control which events and attributes are permitted to be streamed to any data warehouse or marketing tech vendor to optimize privacy, compliance, and vendor cost concerns.
Validate
Solve data quality issues before they happen by easily defining and enforcing your desired data schema. Ensure peace of mind with powerful alerts and full observability into your data streams.
Custom transformations
Dynamically modify any incoming or outgoing data, offering a flexible solution for data cleansing, enrichment, or transformation—directly addressing the challenges of quickly fixing data quality issues without long lead times.
Data Plans
Data Plans enhance data quality through automatic code generation, schema validation, and data governance, ensuring reliable data activation and building confidence in data-driven decisions by preventing quality issues.
Identify
Our identity resolution system unifies and organizes your customer data in real time, creating unified, and intelligent user profiles.
IDSync
IDSync, our completely customizable identity resolution engine helps your organization build unified and intelligent customer profiles from your event streams and various data sources.
User grouping
Group users based on households or other grouping mechanisms to better identify relationships and connections between your users for audience extension campaigns and deeper insights.
Monitor
Live alerts and insights help you stay ahead of any issues in real time to ensure maximum data availability and minimal data downtime.
Live stream
Enables real-time monitoring of data flow so your organization can verify integration functionality and troubleshoot issues as they occur.
Platform trends
Offers insights into event activity, identities, and connections within mParticle, helping you understand data patterns and activities.
Event forwarding
Reports detail the journey of incoming event data to mParticle and its subsequent distribution to connected services, highlighting data capture and forwarding metrics.
Observability
Provides an in-depth view of data flow through the entire mParticle system, facilitating comprehensive troubleshooting with trace IDs.
System alerts
Identify and report errors encountered when forwarding data to connected outputs, aiding in the diagnosis and resolution of data transmission issues.
Configure
Optimize mParticle to support your current or future data architecture requirements and ensure complete control over compute costs.
Tiered events
This allows differentiated handling of events based on their value, enabling customers to optimize both the performance of their campaigns and their associated costs. This feature grants the flexibility to collect, store, and evaluate data based on its utility, aligning costs with the actual value derived from the data.
APIs
Our APIs facilitate headless operation and automation of processes, such as deploying data plans or configuring new pipelines, saving you time and money. These APIs, including the Profile and Firehose APIs, extend mParticle's capabilities beyond pre-built integrations, addressing unique integration needs and supporting change management effectively.
Composability
Our platform is designed for seamless integration with any data architecture, offering composability without the complexity of managing multiple tools. This ensures cost-effective data management and operational efficiency by minimizing the need for manual data tasks, all while allowing customers to pay only for the features they use.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.