One platform, one rate, zero restrictions.
A first-of-its-kind platform built for enterprise consumer brands to drive real business outcomes—with pricing made to match. No surprises, just pure joy.
What you get:
- Access to all features
- Unlimited real-time products
- No monthly event or user caps
- Unlimited data inputs and destinations
- Unlimited data warehouse connections
- Transparent, predictable costs
- No overages or penalties
With mParticle’s new pricing model, we have improved the efficiency of our platform costs without sacrificing usage and value. The ability to optimize our costs as our data volumes continue to grow is critical for delivering impactful customer experiences at scale.
Maximum value, minimum complexity, zero waste.
- 01Personalization, without restrictions
Get unfiltered access to “premium” AI and analytics, unlimited Audiences, and more to deliver next-level customer experiences.
- 02Predictable and scalable
Consumption-based pricing means you only pay for what you use , so your investment never falls short of your expectations.
- 03Flexible and adaptable
Use universal credits on any product or service, so you can get what you need today and quickly adapt to meet evolving needs.
- 04Transparency and control
Clear usage metrics let you track how credits are being used, and optimize your allocation for maximum ROI and scalability.
Unlimited Audiences, unlimited potential
Data is only as good as it is actionable. With unlimited Audiences, move seamlessly from question to answer to action to maximize growth—no limits, no restrictions.
Personalize
Build as many audiences as you need to deliver perfectly tailored experiences every time.
Optimize
Spend time optimizing campaigns, not navigating arbitrary audience limit restrictions.
Scale
Whether you have a few key segments or a few thousand, however your needs evolve, your costs won’t.
How it works
- 01Estimate data usage
We work with you to project your usage based on annual event volume, data storage, and activation needs.
- 02Pre-purchase credits
The more credits you purchase up front, the greater the discounts and the lower the rates.
- 03Consume as you go
Spend credits on any part of the platform. No feature-gating, no restrictions.
- 04Recharge at any time
Refill your credits when you run low and continue to spend them at the same rates.
Fully composable, fully featured: A strategic choice.
mParticle’s solution puts the Marketer in the driver’s seat by adapting to your strategy; not the other way around. Simply choose what you use, and go—no new contracts, additional modules to purchase, or overages.
- Real-Time Audiences
Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools.
- Predictive Audiences
Use AI to create a goal-oriented audience based on predictive future behavior such as a customer’s likelihood to purchase a product or risk of churn.
- Lookalike Audiences
Reach a new set of users that share similar characteristics to your existing customers.
- Customer Journey Analytics
Uncover obstacles and opportunities at every point of the customer experience–from campaign conversions to product engagement.
- Predictive Attributes
Augment your user profile data with AI-generated predictive context such as age, household income level, and more.
- Calculated Attributes
Enrich user profiles with computed insights such as “most frequently viewed item” or “average order value”.
- Journey Builder
Orchestrate multi-step, multi-branch sequences to engage customers in the right channel, at the right time.
- “Open-box” Identity Resolution
Custom configure your identity resolution to map your unique business needs and regulatory restrictions.
- Events API & Client-side SDKs
Collect first-party event and user data from your web, mobile, OTT, or hybrid app in real time.
- Warehouse Sync
Activate your warehouse data to build more complete customer profiles and enable deeper personalization.
- Data Quality Protections
Create and enforce a set schema to safeguard against bad or misformatted data. Easily remediate any data quality issues with custom transformations.
- Data Privacy Governance
With integrated privacy controls, data filters, and DSR federation, teams can sleep well at night knowing they are always in compliance.
