Move beyond a unified view to an intelligent customer 360°
Unify real-time customer interactions with data from your cloud data warehouse to power better personalization, more complete customer journey insights, and better machine learning.
Unify and enrich
Don’t settle for a unified customer view—build an intelligent customer 360° based on clean and consented customer data enriched with powerful insights.
User activity view
A unified, real-time, and complete customer 360º view to serve as the foundation for better customer journey insights and audience segmentation.
Group Identities
Group users together in various ways (such as household) to augment and extend your audience targeting capabilities.
Consent States
Ensure that you’re always compliant with each of your customers’ privacy settings, keeping your organization out of trouble and your customers happy.
Calculated Attributes
Augment your customer profiles by dynamically calculating information about each of your customers (such as lifetime value).
Intelligent Attributes
Enrich your customer profiles with predictive insights such as propensity scores (such as likelihood to churn) to supercharge your marketing strategy.
Personalize
Deliver real-time personalized experiences programmatically.
Personalize
Deliver real-time personalized experiences programmatically.
Profile API
Our Profile API gives you real-time, on-demand access to all of your customer profile data anytime, anywhere you need.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.