Amplify your customer data with AI
Scale your marketing results to new heights with Cortex by mParticle, a complete suite of machine learning capabilities.
Accelerate
Unleash the power of your customer data with Cortex, our AI engine.
Accelerate
Unleash the power of your customer data with Cortex, our AI engine.
Cortex AI
We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.
Automate
Better decisions in real time, every time.
Automate
Better decisions in real time, every time.
Next Best Action
Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.
Predict
Auto-pilot for your audience segments.
Predict
Auto-pilot for your audience segments.
Predictive Audiences
Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.
Connect your data from anywhere, to anywhere.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Secure by design.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.