Introducing the new mParticle: Turning customer data into customer joyRead announcement

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The only CDP built for the age of AI

Build meaningful customer experiences that move people at scale. mParticle’s end-to-end CDP combines our AI engine with powerful analytics—so you can do more with your data.

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The only CDP built for the age of AI

Sophisticated. Simplified. Customizable.

  • 01
    End-to-end real-time CDP

    Don’t settle for slow, batch-based processing. mParticle is built on end-to-end streaming architecture to help you deliver the customer experience that your customers expect and deserve.

  • 02
    Data quality and governance protections

    Bad data quality can undermine even the best marketing and growth strategies. Protect data quality, ensuring the right data is merged into the right profile and in the right format.

  • 03
    Complete intelligence layer

    Through our powerful and holistic intelligence layer, we help not only improve your understanding of your customer but enrich your customer profiles, and turbocharge your marketing tech stack.

  • 04
    API-based, real-time integrations

    Not all integrations are created equal. Don’t settle for file dumps or limited webhooks. Our partner ecosystem is all real-time, API-based integrations that ensure full functionality of each partner is supported.

  • 05
    Fully-configurable, secure, and scalable

    Built for the enterprise, we are able to handle hundreds of billions of events each month, helping our largest customers achieve dial tone reliability on their most important days of the year.

  • 06
    Customer-first, partnership-oriented approach

    No technology will get you all the way there. Our team is dedicated to ensuring customer success by partnering with them on everything from data planning to team training, and ongoing communications from launch and beyond—to maximize ROI and time to value.

Designed for multi-channel consumer brands.

Real time data

Unify, manage, and activate data at scale

Break down data silos and enable frictionless data movement across your business in real time. Input data, implement rules, catalog with event tiering, and customize what you want.

  • Collect and filter
  • Identify with ID Sync
  • Connect and output
  • Monitor trends and livestreams
  • Events forwarding
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Customer 360

One complete view of your customer

Maintain consistent profiles and create tailored personalizations. With standout features, including broad connectivity, a standardized data model, deterministic identity resolution, configurable data strategies, and support for warehouse-centric architectures.

  • User Profiles
  • Profile API
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segmentation

Elevate every engagement with precision

Create personalized experiences by segmenting users into customized groups, based on criteria like demographics, behavior, and preferences.

  • Audience Builder
  • Audience Connections
  • Multivariate Audience Testing
  • Predictive Audiences
  • Analytics Powered Audience Activation
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Analytics

Unlock customer journey insights

With mParticle’s intuitive analytics, you can operationalize your data to understand user acquisition, drive conversions, enhance engagement, and retain customers.

  • Multipath Funnels
  • Journey Analysis
  • Segmentation Visualization
  • Retention Analysis
  • Customer Insights
  • Dashboards & Reporting
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AI

Personalize and optimize interactions across channels

mParticle's industry-leading AI engine helps you automatically segment audiences and determine the next best action for personalization at scale—with event predictions, look-alike modeling, and real-time decisioning.

  • Cortex AI Engine
  • Real-time Decisioning
  • Predictive Audiences
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governance

Secure, manage, and leverage your data

Enable informed decision-making and compliance with secure, accurate, and accessible data—addressing risks like security breaches and regulatory non-compliance.

  • Data Stewardship
  • Data Monitoring
  • Data Management
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  • Sofi
  • Sofi
  • Inspire
  • Inspire
  • Marley Spoon
  • Marley Spoon
  • Klarna
  • Klarna

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, SoFi

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer

Karen Gupta

Global Head of CRM, Marley Spoon

The mParticle data plan helps us maintain data quality and also gives us the insight of receiving any unplanned data, which is very important for us. It gives us the control to reduce unwanted data in the CDP system and increase governance.

Satrajit Basu

Engineering Manager, Klarna

Solutions you can rely on.

Create a Unified Customer View

Create a unified customer view

Understand your customers through a single, comprehensive lens. Clean, unified data gives you one source of truth that you can share across teams.

Unified view

Understand Customer Journeys

Understand customer journeys

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences. 

Understand journeys

Lower acquisition costs

Lower acquisition costs

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing efforts—all in one platform.

Lower costs

grow lifetime value

Grow lifetime value

Accelerate revenue per customer with multi-channel audience activation, churn prevention, loyalty and engagement enhancement, uplift/incrementality testing, improved ad targeting, and implementing next best action decisions.

Grow value

Enhance efficiencies

Enhance operational efficiencies

Build a data-driven culture with real-time data access across teams. Make decisions faster and optimize operational costs through seamless compliance with privacy regulations—and reduce IT overhead.

Enhance efficiencies

Activate customer data

Activate customer data

By enabling real-time access to enriched customer profiles and ingesting event data for activation, companies can create tailored experiences, improve decision-making, and achieve higher engagement rates with precise targeting.

Activate data

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Security and governance

Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

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Have questions?
We can help.

What is mParticle?

mParticle, a real-time Customer Data Platform (CDP), turns customer data into customer joy in real time by seamlessly orchestrating the entirety of the customer data stack end-to-end. mParticle’s powerfully-configurable platform combines data activation, security, and AI insights to help global consumer brands quickly and confidently use data to make decisions. 

What does mParticle do?

mParticle is used for activating customer data in real time, helping companies develop personalized experiences that build customer trust and brand loyalty. By seamlessly managing customer data, mParticle breaks down data silos, providing a unified view of the customer and enabling intelligent activation through AI-powered insights and predictions.

Where is the mParticle headquarters?

mParticle headquarters are located in New York City, NY with employees around the world.

How do you use mParticle?

Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data. 

Is mParticle CCPA and GDPR compliant?

Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.

How secure is mParticle?

mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticle’s commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).

See what’s possible with us.