The periodic table of app data SDKs
The app economy is growing rapidly, with App Annie predicting a 5-year compound annual growth rate of 18% to the point of representing more than $60 billion in consumer spend by 2021. A major factor contributing to this growth is the average consumer’s insatiable demand for speed and convenience in their “mobile moments”.
Developer tools
App monitoring and reporting
Test and monitor app performance
Data pipelines
Load data into a data warehouse
Analytics
Behavioral analytics
Gain insight into usage patterns including behaviors, cohorts, and/or journeys
Location
Analyze, enrich and append geospatial data
Mobile marketing
Attribution
Gain insights to optimize acquisition campaigns
A/B testing
Test multiple versions of product features within an app
Deep linking
Direct users to a specific place within an app
Mobile marketing automation
Engage users with in-app push and other messaging
Mobile marketing clouds
Analyze and optimize the mobile experience
Mobile media
Acquisition and re-targeting
Reach potential users and re-engage existing ones via paid media
Advertising platforms
Engage with users on the largest ad platforms
Email and web marketing
Segment and email users based on in-app behaviors
Web DMPs and tag managers
Manage tags and cookies to retarget web users
Digital marketing clouds
Analyze and optimize digital and offline journeys
Customer experience
Payments
Streamline the checkout process with in-app payments
Chat and feedback
Listen to, engage and better understand app users