mPulse Newsletter November 2022

November 4th, 2022

Take the pain out of data planning with this Data Plan template

Want to organize your data collection, but don't know where to begin? The mParticle Data Plan Builder makes it easy to get started. The template provides a simple structure for data collection, and is in a google sheet so anyone can use it.

Download the template

New Reads

Introducing mParticle Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

How to improve ROAS with predictive advertising

New ways to understand in-app behavior with iOS 16

Connected by mParticle Episode 10: Bridging data strategy and business needs with Human37

Meet mParticle IDSync: The flexible identity resolution framework you didn't know you needed

Journey Splits are now available in mParticle Journey Builder

Things we found interesting this month

Poll for marketers: Do you know SQL? If so, is it useful? If not, do you want to learn it?

What Is a Data Product Manager? An example from a role at Apple

Lenny's Podcast: Building Substack | Sachin Monga (Substack, Facebook)

How the New York City steam system works

AI for marketers: Optimize personalization throughout the funnel

Join Sean Ryan, Technical Writer at mParticle, and Michael Firn, Product Manager at mParticle, as they discuss how marketers are able to successfully leverage AI to drive high personalization and performance across your marketing campaigns.