mPulse Newsletter March 2022

March 4th, 2022

The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.

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New Reads

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

How to build a data-driven culture

mParticle Women in Leadership: Jillian Burnett

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

Trade Republic, Europe’s largest savings platform, selects mParticle

How to choose the right foundation for your data stack

Introducing self-service setup for data warehouse sources with Indicative

Things we found interesting this month

Rise above the marketing technology quagmire

It’s not the size of your martech stack, it’s your range of use cases

Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year

Upcoming events and webinars

MAR 9: Women in MarTech (Webinar)

MAR 15: Building a real-time product recommendation engine with AWS and mParticle (Workshop)

MAR 23-24: Data Council Austin (Conference)

MAR 28: Topgolf with Airship, Branch, mParticle, & Radar (In-person event)

The complete guide to Customer Data Platforms

New to Customer Data Platforms? Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy with our new and improved complete guide.

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