mPulse Developer Digest August 2022

August 5, 2022

mParticle acquires Vidora, an AI personalization platform for customer data

The combined offering enables teams to predict future user behavior and use those insights in their marketing tools.

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New Reads

Simplify your GA4 implementation with the mParticle GA4 integration

Support global data privacy legislations with region-specific rules

Check out the new mParticle User Community on Reddit!

mParticle now supports Device Application Stamp (DAS) forwarding to all Data Warehouse connections

Things we found interesting this month

Data mesh—A data movement and processing platform at Netflix

Data horror stories - what could possibly go wrong?

Notable people map

Bringing AI into your marketing stack

mParticle has acquired Vidora, an AI personalization platform for customer data! Tune in on August 16th as Alex Holub, CEO and Co-Founder of Vidora, and Chee Chew, Chief Product Officer at mParticle, connect to discuss how the combined offering allows marketing teams to access self-serve predictive insights.