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How Direct-to-Consumer Brands Are Upending Marketing

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CDP Deployment, part 1: Getting off to the right start

adexchanger cdp

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Everyone wants to be a CDP. Here's who is.

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What is privacy by design? A deeper dive into this GDPR requirement

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GDPR introduces a new job position: The data protection officer

gartner customer data platform

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New report: Number of Customer Data Platforms doubled in the last year

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The MarTech Minute: mParticle/Drawbridge

mobile sdk

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How to beat the mobile SDK tax

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Do I need a CDP? What kind?

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Urban Airship and mParticle deepen integration to form strategic partnership

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mParticle now supports Roku

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Drawbridge and mParticle announce partnership

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mParticle raises $35 million Series C to accelerate growth of its customer data platform

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mParticle raises $17.5 million Series B

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Too many marketers not ready for European’s looming digital privacy law

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mParticle raises $35 million Series C

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Mobile DMPs nudge their way onto the ad-tech scene

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Should publishers choose mobile apps or mobile web?

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Mobile is eating everything including ad-tech

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What GDPR costs digital media and technology companies

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Featured in Adexchanger: Marketing data’s third wave

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Podcast: mParticle vs. Mobile data fragmentation

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It always make sense for apps to send personalized messages…except when it doesn’t

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Audience suppression helps SeatGeek make efficient Snapchat buys

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Pinterest adding 15 ad-tech companies to beef up its data and measurement game

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Meet the 26 trailblazers revolutionizing the field of marketing technology

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What marketers need to know about how GDPR will impact mobile advertising

Awards

mParticle receives Mobile Customer Experience Innovation award

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mParticle hires John Sedlak as Chief Revenue Officer

Press Releases

mParticle launches Partner Certification Program

Press Releases

OpenGDPR: Integrated GDPR compliance

Press Releases

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform