Announcing our Alooma integration

We are very excited to announce our integration with Alooma is now live!

mParticle empowers you to send your app data to the tools that your business needs – and starting today you can send your data to Alooma for ETL with additional business operations, analytical, and transactional data sources.

Alooma offers a wide range of predefined data sources that can be individually configured, processed and aggregated to be immediately actionable.  It’s a great tool to help analyze what works and what doesn’t work so you can make educated product and marketing decisions.

Now, by activating the integration in the mParticle dashboard, you’ll be able to easily manipulate and filter your data stream, correct errors, collect metrics and trigger notifications.  And it’s easy to configure – within minutes of activating the integration you can have a working data pipeline.

You can also use Alooma to send your resulting aggregated and transformed dataset to Amazon Redshift for in-depth analysis. Once activated, you can map each data-field to define exactly how you’d like it to be loaded into Redshift.  Or, if you prefer, Alooma can “automap” your data for you.

You can begin sending data from your mobile app to Alooma though the Services section of your mParticle account.  For more information about mParticle or this latest integration, contact us here.