Integrations—October 10, 2017

Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle

mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.

Ibotta is a free app revolutionizing the way consumers are rewarded for shopping. They provide leading retailers a unique mobile opportunity to get their brand in front of nearly 12 million monthly active users through videos, surveys, quizzes, and other brand engagements in order to reach new audiences, re-activate lapsed shoppers, and drive customer loyalty. They also offer real-time insights and analytics, including SKU-Level redemption data and demographics to help brands understand if their media content is effective at driving sales.

mParticle, the customer data platform for every screen, enables sophisticated marketers at companies including Venmo, Starwood, NBC Universal, Spotify, and Airbnb to integrate and orchestrate their entire growth stack. This allows them to create a unified view of the customer, then easily forward data to their partners to deliver personalized, omnichannel customer experiences.

This integration allows mParticle customers to forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development. The data can then be used to re-target users from Ibotta’s massive audience with personalized content featuring the products they previously viewed, and even cash-back incentives to increase engagement and drive the likelihood of conversions. Groupon and Jet have both partnered with Ibotta to provide 5% cash back to drive conversions.

Enabling this integration through the mParticle platform is fast, easy, and reliable so marketers can get their brand and products in front of Ibotta’s audience in no time.

Here’s how it works: