What’s new at mParticle, April 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. Here’s a roundup of the top integrations added this month:

New event & audiences integrations

Narrative

Narrative offers an intuitive trading platform that connects buyers and sellers of raw data. The platform simplifies the process of buying and selling data allowing brands to acquire or monetize data the way they see fit.

We have two new integrations with Narrative, an event and an audience integration, to benefit both data sellers and buyers. Sellers can easily monetize their data by sending raw event data to Narrative’s platform with a few clicks, while buyers can match customer audience lists to Narrative’s data inventory to enrich their customer data.

New event integrations

Criteo

Criteo provides a marketplace for retailers, brands, and publishers to collaborate and drive incremental sales. Criteo’s solutions automatically learn individual shopper behaviors in mobile apps, online or in-store to tailor ads to new and existing customers.

This integration allows brands to connect web data, including page views and purchase activity, to Criteo’s platform to intelligently re-engage customers with personalized creative in real-time without installing new tags.

SambaTV

SambaTV is a video measurement technology that uses data from connected devices and set-top boxes to measure viewing habits. Their content recognition technology is built into Smart TVs and mapped to smartphones and tablets, making it possible to learn what viewers like, how they are accessing content, and how are they consuming (i.e. via linear TV or OTT).

The new SambaTV integration streamlines connecting TV-viewing behavior with other customer data to understand the impact content has on conversions. Our native SDKs collect real-time data from OTT devices, which is then streamed directly to SambaTV for further analysis.