mParticle Product—August 02, 2017

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

AppsFlyer, featured in the attribution column of mParticle’s Periodic Table of App Data SDKs is the global market leader in mobile attribution and marketing analytics. They empower app marketers and advertisers with unbiased and transparent attribution analytics across over 2,500 integrated partners, including Facebook, Google, Tencent, Snapchat, Pinterest and more.

AppsFlyer tracks marketing performance metrics across every medium including in-app events, social ads, email, QR codes, TV campaigns, and more, accurately measure key performance indicators, including CPI and CPA, TLV, retention and ROI.

We are proud to partner with AppsFlyer to allow mutual customers to forward raw event data from their mobile apps to AppsFlyer for measurement of user behavior. We also offer a feeds integration that allows customers to ingest attribution data back into the mParticle platform to help mobile marketers identify, repeat and optimize high impact user acquisition campaigns.

AppsFlyer by the numbers

500 billion mobile events measured monthly
$9 billion mobile ad spend measured annually
Over 12,000 leading business, from enterprise legacies through savvy startups
13 global offices
$84 million raised
(Goldman Sachs, Fidelity Growth Partners, Deutsche Telekom Capital Partners)

Who uses AppsFlyer?

Top brands, including HBO, Wish, Samsung, IGG, Baidu, Jet, WSJ, Trivago, Nexon, Alibaba and Macys
Top agencies like M&C Saatchi, OMD, Dentsu, Fetch, Publicis, Starcom, GroupM and McCann
60% of the largest retailers in the US
70% of the world’s largest utilities apps
40% of the top travel companies

To learn more about AppsFlyer