Announcing our integration with Smadex

 

We’re excited to announce our integration with Smadex!

Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Their platform addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting), and improve brand metrics (awareness). Smadex’s Real-Time Bidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. 

mParticle and Smadex provide an integrated solution that enables mobile marketers to rapidly build, manage, and advertise to highly targeted audience segments.  Leveraging mParticle, app providers can collect and transform their raw app data into dynamic segments then automatically send those segments to Smadex to run programmatic video campaigns.  Once a mobile marketer has defined their audience criteria and enabled the integration with Smadex, mParticle will automatically forward the GAID, Android ID, IDFA and iOS Vendor ID for that audience to Smadex.  As users meet or fail to satisfy the criteria, mParticle will update those audience segments in real-time, giving mobile marketers an excellent solution to optimize ROI through user acquisition or retargeting campaigns.

Contact us to find out more about this integration!