Announcing our integration with Radar

We are excited to announce our integration with Radar!

Founded by two-ex Foursquare colleagues, Radar uses geofencing technology to help businesses collect, analyze, and act on location data. Their technology makes it easy for developers to implement location tracking into their apps providing valuable context and insights into a user’s geographic patterns.

This new integration enables mParticle customers to implement Radar via the mParticle console and start capturing robust location data immediately. Businesses can then analyze the data to understand what’s going on within a certain geofence to power more relevant in-app experiences, leading to increased app revenue and engagement.

Contact us for more information on how you can start using mParticle + Radar today!